The Floor

Stop guessing what to charge.

Find the average hourly rate you need to pay yourself, cover your costs and make the profit you want.

Free · Takes a few minutes

The idea

What is a Floor Rate?

Your Floor Rate is the minimum average hourly rate your business needs to earn to pay you, cover its costs and make the profit you want.

Pays you

What you need to pay yourself each year, before personal tax.

Covers your business costs

Rent, software, insurance, accounting — everything it takes to keep running.

Leaves room for profit

The profit you want your business to make, as a percentage or a yearly dollar amount.

Why it matters

Sound familiar?

Guessing what to charge

Many rates are a best guess or last year's number rounded up.

Copying competitors

Their rate is built on their costs and their hours — not yours.

Fewer chargeable hours than expected

A 40-hour week is rarely 40 hours you can charge for.

Working hard, not enough profit

Busy all year, yet little is left over at the end.

How easy it is

Five short steps

Answer one thing at a time.

1

You

What you need to pay yourself.

2

Business

What it costs to keep the doors open.

3

Time

The hours you can charge each week.

4

Profit

The profit you want your business to make.

5

Result

Your Floor Rate.

What you'll get

Your Floor Rate

See what you need to charge, compare it with what you charge today, and try changing your rate, hours or costs.

TeamComing soon

Hiring or already have a team?

See what each employee really costs, what you need to charge for their time, and how your team affects the numbers.

Explore Team →
AccountantComing soon

Want to understand what's really driving your numbers?

See the deeper picture — profitability, capacity, margins and scenarios.

Explore Accountant →
Example

Want to see an example?

Example only — not your numbers
What you pay yourself$120,000
Business costs$20,000
Profit goal20%
Hours you can charge each week25
Floor Rate$159/hr

Ready to find your number?