Built for service businesses that charge for their time.

Consultants, agencies, trades, health practices and professional services.

Your industry

Built for every time-based business

If you sell time and expertise, you need a floor. The benchmarks are different for every vertical — The Floor knows the difference. Click your industry.

Creative & Marketing

Based on Blair Enns / David Baker industry research & WPP benchmarks
Salaries
55%
Business costs
25%
Profit
20%
Multiplier 1.82× — for every $1 of salary, you need $1.82 in revenue.
Billable time 75% · 44 billable weeks/year
Managing Director
$310/hr
132 days/yr · 60% billable
Creative Director
$238/hr
143 days/yr · 65% billable
Senior Strategist
$152/hr
165 days/yr · 75% billable
Account Manager
$97/hr
187 days/yr · 85% billable

Creative agencies run on talent leverage. Senior people command higher rates because their salary demands it — they shouldn't be subsidised by juniors. The 55/25/20 model is the industry benchmark for well-run creative businesses.

Enter your actual salaries in the full tool to calculate your exact floor rates.Try the calculator ↓